Digital Marketing / Marketing and advertising / Online Marketing are amongst the most used terms of the marketplace today. However, it is sadly just a bunch of jargon for most of the people who hear it and then use it to convey their travel. What exactly is digital marketing and what part of it essential for today’s business customer? We’re here to break it down in which you in the simplest words possible.
Online Marketing in actual fact marketing of your merchandise onto digital platforms so as to hold onto your loyal consumers as well as increase your reach to new potential target audience quickly.
That is this method. That is what Online marketing is definitely. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media promotion?
The answer is absolutely. Digital / Internet marketing is really a wider concept than the social media marketing in the sense that, all social networking platforms are available digitally i.e. online. However, there are other platforms that fit in digital marketing other than social media marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of one’s product on search such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Search-engine. Search Engine Optimization is a technique of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test your website efficiently. It’s a way to get higher rankings in the search results regarding the search engine; helping us to possess a better hand at SEM.
SEO is a principal necessity of any and every web master as it helps you stand out among the sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it for you to products that possess a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple cases. It can be seen as following a consumer on various platforms, websites and showing your personalized ad copy these so as support keep reminding them with regards to their visit to managing costs.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for a great digital / Web site experience, a campaign needs to be developed using all of the above mentioned codecs.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771